This year, the Salon International de la Lingerie and Paris Capitale de la Création recognized WACOAL for its creative, innovative lingerie. An iconic, leading name in the shapewear market, this Japanese brand has been crafting pieces that make women feel beautiful for over half a century.Originally founded in 1949, Wacoal has become one of the largest lingerie brands worldwide, gaining popularity through the quality, comfort, support and style its collections.Created by Koichi Tsukamoto, it positioned itself, starting in the 1970s, as the market leader in Asia.
With its meticulous craftsmanship, the brand offers these new contemporary creations, designed in all-over lace, totally unique on the market. The brand successfully introduces striped lingerie with a geometric design that sculpts the body in a totally invisible manner, with incomparable softness. This range consists of an underwire bra, three different bottoms, and a short, shaping dress.
At the heart of innovation, The WACOAL research center
Wacoal is focused on upscale products, following the most stringent quality standards. It was in this vein that the brand founded its institute, the Human Science Research Center, in 1964. This organization dedicated to scientific research on feminine beauty seeks to study the feminine form in all its complexity. Its objective is to fit and design products that meet the needs of all women’s body types.
Wacoal is distributed in Greece by Nota with the collection available on-line https://www.nota.gr/en/brands/GQ/wacoal and Nota is distributed by Wacoal via many prestigious department stores in Japan.

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