SIMONE PÉRÈLE, DESIGNER OF THE YEAR 2017-PARIS
A story and history of fashionIn 1948 Simone Pérèle opened her Parisian atelier, declaring «In order to reveal women’s beauty, we must first liberate their bodies!» At that time cone bras were in fashion, especially Pérèle’s Soleil design, and with the invention of nylon, corsetry had become available for everyone. The designer was equally innovative with her first stretch Lycra lace bra, Sole Mio – bras were now real lingerie and not just underwear.
The brand also presented intimates that were comfortable and invisible under clothing, and, with the women’s liberation movement underway, those products were immediately successful. In 1968 Simone Pérèle introduced Pétale, the first wireless and invisible bra, available up to a C cup (a first for the era). The Pétale bra promptly sold out! In the 1980s women were completely liberated and garter belts and balconnet bras were considered tools for seduction. With the 1986 advertising slogan «Choosing a Pérèle is never innocent,» the brand made confident seduction part of the norm.
A family business with a vision for the future
Now the third generation leads the company, and Mathieu Grodner-Pérèle and Stéphanie Pérèle are committed to moving forward and transforming the Simone Pérèle Group with the «Cap 2019» strategy plan.
With 14 subsidiaries and 1,600 employees worldwide, and with over 3.5 million pieces manufactured every year, more than ever before the brand has international standing. Its first own-name boutique was opened in April 2016 with a look that breaks away from the usual lingerie codes. And with an e-shop planned for April 2017, Simone Pérèle is clearly investing in the future.
It’s this tradition of savoir-faire and creative boldness that the Salon International de la Lingerie celebrates by naming Simone Pérèle the 2017 Designer of the Year with Paris Capitale de la Création.
Simone Pérèle is distributed by NOTA in Greece since 1977.